Hair Clay3 oz | 85 g

★★★★★2710 reviews

Transforms Flat Hair—Instant Volume & Texture
Strong All Day Hold
Naturally-Derived Ingredients

Single

$27.00

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Two PackMOST POPULAR

$48.60~~$54.00~~

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Straight & Wavy KitBEST VALUE

$84.60~~$94.00~~

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What's Included?

Sea Salt Spray ($20 Value)
Texture Powder ($20 Value)
Hair Clay ($24 Value)
Pomade ($24 Value)

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Natural Matte Textured Looks

Without the overly stiff feel or buildup.

Naturally-Derived Ingredients

Formulated without parabens & petroleum.

High-Performance Formula

Engineered to deliver with no compromise.

All-Day Strong Hold

Strong flexible hold without heavy buildup.

Scalp & Skin-Safe

Gentle & effective. Zero compromise.

Naturally Derived Fragrance

Scented with our signature scent.

Nothing To Hide

Every ingredient listed. Every one intentional.

SIMPLE, EFFECTIVE, BASED

The Key Ingredients

Kaolin Clay

Creates matte texture with natural grip for ultimate styling control and hold.

Bentonite Clay

Boosts volume while drawing out excess oil, dirt, and product buildup from hair.

Beeswax

Delivers lasting structure with a strong, flexible hold that stays all day.

Shea Butter

Softens and conditions both hair and scalp without adding shine or greasiness.

Full ingredient list

Shea Butter: Moisturizes and Conditions Hair
Beeswax: Provides hold and texture
Kaolin Clay: Absorbs Oil, Adds Texture
Arrowroot Powder: Adds Texture & Volume
Santal Sandalwood: Naturally Derived Fragrance
Bentonite (Clay): Absorbs excess oil and impurities
Vitamin E: Antioxidant

Frequently Asked Questions

How is the BASED Hair Clay different from traditional hair clays?

Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.

Who is this best for?

BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair-it's not ideal for long or very curly hair.

How much hold does it give?

Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.

Will it make my hair look greasy or heavy?

No. Even though it's oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation-without the shine.

Does it wash out easily?

Yes. It's oil-based but non-greasy, and rinses clean with shampoo-no scrubbing, no residue.

Will it damage or dry out my hair over time?

We use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.

Is it scented or perfumed?

It's lightly scented with our naturally-derived fan-favorite scent - Santal. Masculine, clean and addictive. BASED will never use cheap & harsh synthetic fragrances that can cause irritation.

Can I use it with other styling products?

Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo , which is a mix of BASED Hair Clay and BASED Texture Powder.

What if it's not a fit for me?

Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.